Determination of Performance Measures used in Balanced Scorecard for Insurance Companies in Turkey
Abstract
Performance measurement is essential word for every business. Balanced scorecard is one of the methods which are used for performance measurements. In recent years, balanced scorecard is an attractive method. Most of studies conducted were practiced in non-financial sector in Turkey. Financial sector is one of the important sectors. The performance of financial sector must be improved by new different methods. So this paper was done to show to be practicability in insurance company which is important for financial sector. In this paper, survey was sent to experts who work in Insurance and Reinsurance Companies of Turkey to determine measures which are used in balanced scorecard’s perspectives. And then data obtained was analyzed with SPSS13. In consequence of analysis, measures were determined according to order of importance to be able to use in balance scorecard.